Royal Bliss brand adaptation for Polish market
Royal Bliss belongs to Coca-Cola portfolio. I was responsible for brand strategy and adaptation for Polish market, which included creating branding guidelines, packaging modification and preparing to the launch in Poland.
Royal Bliss was planned to appear in Polish HoReCa revenues as a premium range of mixers for exclusive cocktails.
Target audience: dual
For bartendrs
Royal Bliss is the inspiration to compose, invitation to awaken their talents and create endless sensations within their own style. The versatility of the range offers a lot of flexibility to compose and create new and unique combinations that enhance unique style of their customers. Bartender as a key influencer in the bar has a huge impact on consumers, being able to produce a great drinking experience.
For customers
Royal Bliss is a chance to experiment and mix what they want and how they want it, creating a unique personal experience. Royal Bliss boosts the confidence of Life Alchemists to find the new ways of being themselves, and unleashing the potential of everyone’s personal mix. Consumers are 25-35 Life Alchemists, most fullfilled by being open to discovering and living experiences that enhance people they already know they are.
Clearing the brand range hierarchy
Clearing the message for each flavour and preparing brand communication standards for advertising in different channels
