Branding of the Conference “Do what you love“ for Avon
The strategy was to highlight the way company helps its ambassadors to reveal their potential and to live happier by doing what they love
The logo was inspired by life lines on our hands, their intersections and the the way our life story line changes and shapes our essence, making us who we are.
The conference was wrapped around intersections of brand ambassadors life stories and company products that changed their lives for better.
That’s why I’ve chosen linear imagery style for this event including both printed and digital materials, product booths and interior design.
