Brand adaptation to Polish market
Adez is a brand presenting a range of eco friendly vegan Plant Based Beverages for shoppers, who are looking for convenient and healthy yet nutritious and tasty products which they cannot always find.
Directing
the shooting
I was directing Adez photoshooting with famous Polish dietician Ewa Kurowska, who was brand ambassador on the TV and in digital campaign.
I created the scenario.
Stage 2
Digital campaign with influencers
Why influencers?
Considering market evaluation results and how narrow the segment of Plant based beverages is in Poland, there was a necessity not only to sell but also to educate and to raise up the category awareness in Poland. That’s why we have chosen to reach target audience via social media, considering their interests and healty habits.
Chosen influencers received special tailor-made gift packs to present and promote the product online.
Gift packs included brand materials as well as different kind of personolized gifts for each influencer.
Product highlights
• Unique recipes, Great Taste, No Sugar Added
• Nourishing Power of Seeds and Fruits
• Fully Sleeved PET, Convenient with Modern Design, PlantBottle made of recycable materials
I made series of illustrations for Adez brand
All the illustrations were created specifically for the branding purpose and were used for digital and printed advertising materials.
Eco coffee cup design
The goal was to promote Adez Almond plant based drink as a vegan substitute for animal milk in coffee.
Stage 3
POS campaign
Stage 4.
Partnership with popular Polish brands
